Invest in Your Future
Explain your products & services, create tutorials and how-to guides to share your expertise and build an audience through engaging video. Educate your audience with evergreen resources while building trust and brand recognition as the go to resource. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads. (Source: DemandMetric)
Create More Engaging Content
Video is the #1 form of media being used in content marketing today! (Source: HubSpot) Cloud service providers have found the lightboard to be exactly what they need to incorporate into their videos: a way to capture their viewers’ eyes, hold their attention, and have a surface to explain their technical solutions on. TaylorMade created the eye-popping video above to explain the technology behind their new golf club. Join the growing list of businesses creating content using the lightboard to differentiate themselves from their competition.
What concepts do your new customers typically have questions on and appreciate the value of your expertise in explaining? Save the time of repeating the same explanations one-on-on by creating lightboard videos that efficiently educate customers on their own time. Helpful content is a tremendous form of marketing that customers seek out on their own.